RBL Growth Insights

Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Why Now Is the Time to Go All In on Snap Ads

April 23, 2021

Tye DeGrange
Paid Marketing

Learn why RBL recommends that brands move now to make Snapchat advertising a bigger part of their social media ad strategy.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Get Ahead of Challenges Posed by the iOS 14 Update

March 22, 2021

Tye DeGrange
Paid Marketing

With Apple’s recent iOS14 update, iPhone and iPad users will now have to opt in to allow Facebook, Google and other apps to collect data...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

When and How to Launch an Affiliate Marketing Program

March 1, 2021

Tye DeGrange
Affiliate Marketing

Affiliate marketing is a powerful way to expand your brand’s reach and to build trust with a whole new set of consumers. But knowing when...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

RBL Revitalizes Puma’s International Affiliate Program in the Midst of COVID

January 25, 2021

Tye DeGrange
Affiliate Marketing

Running a successful international affiliate marketing program is often a daunting task, even in the best of times. Amidst the disruption...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

2020 Digital Advertising Trends for a Holiday Season Upended by COVID and the Election

November 24, 2020

Mike McElhaney
Paid Marketing

It all kicked off earlier this year. With the year’s uncertainty already having moved the paid marketing competitive environment.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

AI Gets Creative: RBL + Pencil Deliver Higher ROAS by Generating Data-Driven, On-Brand Ad Creative

November 23, 2020

Mike McElhaney
Paid Marketing

As Facebook/Instagram and its algorithm have advanced over the years, ad optimizations and targeting have become less and less important.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Account-Based Marketing Helps Ironclad Lock in Better Leads via Google & LinkedIn Advertisements

November 9, 2020

Tye DeGrange
Paid Marketing

Find out how Ironclad ramped up their lead generation using RBL’s account-based marketing strategy on Google Ads & LinkedIn.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Using Exclusive Offers to Boost Portal Sales via the Facebook Affiliate Program

September 11, 2020

Tye DeGrange
Affiliate Marketing

Explore how RBL increased Facebook Portal sales by utilizing exclusive offers with top-performing affiliate partners and key tactics.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Improving Digital Advertising ROI

July 29, 2020

Tye DeGrange
Paid Marketing

Explore how paid social media improvements like Campaign Bid Optimization and rigorous testing of dynamic creative achieved high returns...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Search Scrum: Approach Paid Search Marketing & Optimization Like A Team Of Rivals

July 21, 2020

Tye DeGrange
Paid Marketing

For some background, the search scrum is our weekly review of paid marketing data, performance, challenges, and opportunities. We run the...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Summer Fridays

July 8, 2020

Tye DeGrange
Team Culture

One of the great things to come out of the RBL virtual offsite was a new initiative: Summer Fridays! This summer has been a little different

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

RBL Q2 Virtual Offsite

July 1, 2020

Tye DeGrange
Team Culture

There’s a simple and powerful truth at the center of our hiring practices at Round Barn Labs: The end product will benefit significantly...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

BabyPage App Install Numbers Swell With Help From RBL

May 15, 2020

Tye DeGrange
Growth Marketing & Strategy

App startup BabyPage entered the rapidly growing market for apps that help new parents organize large libraries of baby and toddler ...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Round Barn Labs Helps Nextdoor Connect Neighbors in Europe

May 1, 2020

Tye DeGrange
Paid Marketing

Nextdoor is a global growing social network for your neighborhood. They’ve raised $455M and are valued at 2.1 Billion.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Behind the Curtain: RBL Exceeded LiveNation's Goal by 45%

April 15, 2020

Tye DeGrange
Paid Marketing

Live Nation is one of the world's leading concert promotion companies. After merging with Ticketmaster in 2009.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

How RBL 2x revenue, increased new customers %, and achieved a 7:1 ROAS for ThredUP

March 17, 2020

Tye DeGrange
Affiliate Marketing

ThredUP is a fast-growing online consignment retailer based in the Bay Area. They recently closed series F funding of $175MM.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Singularity University moves from Moneyball to MVP Machine and sees a $30 return on every $1 invested

January 15, 2020

Tye DeGrange
User Experience & Conversion Rate Optimization

Round Barn takes the same approach with our CRO clients, and our partnership with Singularity University is a great example.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

CRO for Retailers. Isn't it Just Merchandising?

November 12, 2019

Tye DeGrange
User Experience & Conversion Rate Optimization

We have been getting some great questions from online retailers about CRO (Conversion Rate Optimization) and how it is...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Why Hire RBL for Affiliate, Partner, & Influencer Marketing?

October 31, 2019

Tye DeGrange
Affiliate Marketing

Are you a Head of Marketing, Director of Marketing, Affiliate Manager, paid marketing team, VP of Marketing, CMO...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

What Playing Rugby Taught Me About Leading a Remote Team

October 5, 2019

Tye DeGrange
Growth Marketing & Strategy

Before we get into how RBL approaches our remote distributed team, some background about me. My first love was baseball.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Ronny's Code of the West

October 1, 2019

Tye DeGrange
Team Culture

I visited my dad (Ron DeGrange) for the holidays and he is currently living in 24/7 care. He was diagnosed with dementia ...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Beyond Facebook Google It’s time for channel diversification

September 18, 2019

Tye DeGrange
Growth Marketing & Strategy

What if there was only one grocery store? You go to the store every week and gather up your family groceries.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

The RBL Flywheel

July 8, 2019

Tye DeGrange
Growth Marketing & Strategy

Jim Collins wrote about the flywheel concept in Good to Great and is often referenced inside and outside Amazon.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

ASO AT RBL

May 21, 2019

Tye DeGrange
Paid Marketing

Are you building a mobile app? Have you launched and looking to improve the efficiency of customer acquisition? If you are at this stage...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Facebook’s Campaign Bid Optimization (CBO) or How I learned to stop worrying and love CBO.

May 19, 2019

Tye DeGrange
Paid Marketing

For experienced Facebook advertisers, the structure of your account and campaign build creates the foundation of your campaigns.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Why did I start RBL?

May 16, 2019

Tye DeGrange
Team Culture

Back in 2014, after managing the eBay affiliate program and running acquisition marketing Silicon Valley startups began asking for help.

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