RBL Growth Insights

Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

2020 Digital Advertising Trends for a Holiday Season Upended by COVID and the Election

November 24, 2020

Mike McElhaney
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Paid Marketing

It all kicked off earlier this year. With the year’s uncertainty already having moved the paid marketing competitive environment.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

AI Gets Creative: RBL + Pencil Deliver Higher ROAS by Generating Data-Driven, On-Brand Ad Creative

November 23, 2020

Mike McElhaney
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Paid Marketing

As Facebook/Instagram and its algorithm have advanced over the years, ad optimizations and targeting have become less and less important.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Account-Based Marketing Helps Ironclad Lock in Better Leads via Google & LinkedIn Advertisements

November 9, 2020

Tye DeGrange
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Paid Marketing

Find out how Ironclad ramped up their lead generation using RBL’s account-based marketing strategy on Google Ads & LinkedIn.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Using Exclusive Offers to Boost Portal Sales via the Facebook Affiliate Program

September 11, 2020

Tye DeGrange
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Affiliate Marketing

Explore how RBL increased Facebook Portal sales by utilizing exclusive offers with top-performing affiliate partners and key tactics.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Why did I start RBL?

May 16, 2019

Tye DeGrange
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Team Culture

Back in 2014, after managing the eBay affiliate program and running acquisition marketing Silicon Valley startups began asking for help.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Improving Digital Advertising ROI

July 29, 2020

Tye DeGrange
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Paid Marketing

Explore how paid social media improvements like Campaign Bid Optimization and rigorous testing of dynamic creative achieved high returns...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Facebook’s Campaign Bid Optimization (CBO) or How I learned to stop worrying and love CBO.

May 19, 2019

Tye DeGrange
|
Paid Marketing

For experienced Facebook advertisers, the structure of your account and campaign build creates the foundation of your campaigns.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Search Scrum: Approach Paid Search Marketing & Optimization Like A Team Of Rivals

July 21, 2020

Tye DeGrange
|
Paid Marketing

For some background, the search scrum is our weekly review of paid marketing data, performance, challenges, and opportunities. We run the...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Summer Fridays

July 8, 2020

Tye DeGrange
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Team Culture

One of the great things to come out of the RBL virtual offsite was a new initiative: Summer Fridays! This summer has been a little different

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

RBL Q2 Virtual Offsite

July 1, 2020

Tye DeGrange
|
Team Culture

There’s a simple and powerful truth at the center of our hiring practices at Round Barn Labs: The end product will benefit significantly...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

ASO AT RBL

May 21, 2019

Tye DeGrange
|
Paid Marketing

Are you building a mobile app? Have you launched and looking to improve the efficiency of customer acquisition? If you are at this stage...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

The RBL Flywheel

July 8, 2019

Tye DeGrange
|
Growth Marketing & Strategy

Jim Collins wrote about the flywheel concept in Good to Great and is often referenced inside and outside Amazon.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Beyond Facebook Google It’s time for channel diversification

September 18, 2019

Tye DeGrange
|
Growth Marketing & Strategy

What if there was only one grocery store? You go to the store every week and gather up your family groceries.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Singularity University moves from Moneyball to MVP Machine and sees a $30 return on every $1 invested

January 15, 2020

Tye DeGrange
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User Experience & Conversion Rate Optimization

Round Barn takes the same approach with our CRO clients, and our partnership with Singularity University is a great example.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

What Playing Rugby Taught Me About Leading a Remote Team

October 5, 2019

Tye DeGrange
|
Growth Marketing & Strategy

Before we get into how RBL approaches our remote distributed team, some background about me. My first love was baseball.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Why Hire RBL for Affiliate, Partner, & Influencer Marketing?

October 31, 2019

Tye DeGrange
|
Affiliate Marketing

Are you a Head of Marketing, Director of Marketing, Affiliate Manager, paid marketing team, VP of Marketing, CMO...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Ronny's Code of the West

October 1, 2019

Tye DeGrange
|
Team Culture

I visited my dad (Ron DeGrange) for the holidays and he is currently living in 24/7 care. He was diagnosed with dementia ...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Round Barn Labs Helps Nextdoor Connect Neighbors in Europe

May 1, 2020

Tye DeGrange
|
Paid Marketing

Nextdoor is a global growing social network for your neighborhood. They’ve raised $455M and are valued at 2.1 Billion.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

How RBL 2x revenue, increased new customers %, and achieved a 7:1 ROAS for ThredUP

March 17, 2020

Tye DeGrange
|
Affiliate Marketing

ThredUP is a fast-growing online consignment retailer based in the Bay Area. They recently closed series F funding of $175MM.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

CRO for Retailers. Isn't it Just Merchandising?

November 12, 2019

Tye DeGrange
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User Experience & Conversion Rate Optimization

We have been getting some great questions from online retailers about CRO (Conversion Rate Optimization) and how it is...

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Behind the Curtain: RBL Exceeded LiveNation's Goal by 45%

April 15, 2020

Tye DeGrange
|
Paid Marketing

Live Nation is one of the world's leading concert promotion companies. After merging with Ticketmaster in 2009.

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Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

BabyPage App Install Numbers Swell With Help From RBL

May 15, 2020

Tye DeGrange
|
Growth Marketing & Strategy

App startup BabyPage entered the rapidly growing market for apps that help new parents organize large libraries of baby and toddler ...

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