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How to increase revenue without spending a dime on media dollars
Conversion Rate Optimization

How to increase revenue without spending a dime on media dollars

Written by

Gary Marx

Feb 16, 2022

Not getting the performance that you want out of your media spend?

Need to combat higher ad costs?

Here’s a quick guide to increase that ROI and decrease that CPA without spending any more media dollars.


What do you NOT need in order to do this?

  • Requires limited content - unlike long term content marketing strategies
  • Requires limited engineering resources - unlike a lot of valuable initiatives on your product roadmap and maintaining and expanding features
  • Doesn’t take 6 months to one year -  like SEO


The answer?

C R O


Conversion Rate Optimization.

Nimble customizable experimentation that aligns your organization across product, engineering, design, and content to deliver a strong story to - that’s right - your leads. Soon to be users.

The benefits of conversion rate optimization directly hit the bottom line and growth of your business. You can decrease cost per lead ( or cost of acquisition ), increase sales, increase conversion rates, even decrease bounce rates and decrease exit rates. The metric moved is a function of what you focus on.

Here at Round Barn Labs, we use our engineering, design, and analytical know-how to develop an experimentation pipeline. Here’s our process:

Step 1

Find what’s underperforming

Step 2

Talk to customers and teammates about that part of the customer journey

Step 3

Create a few hypotheses

Step 4

Prioritize those hypotheses for speed & impact

Step 5

Design & test!


We hypothesize, deploy, test, monitor, analyze, and learn from every test. This quickly increases conversion rates over time via intelligent A/B testing.

A lot of well-intentioned A/B tests are too micro or are even blindly-throw attempts to see what resonates that take too much time and effort to produce too little results.

We strike a balance between large, reinventive swings with smaller tests that clarify or simplify.

If you want to set up some time to talk CRO, review data, and provide you with an audit and specific recommendations drop us a line: tye@roundbarnlabs.com

Happy Optimizing!


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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Why it matters: As you devise your landing experiences, make sure you ask questions of your customers to drive better conversion. You can do this through:

  • Unordered list item 1
  • Unordered list item 2
  • Unordered list item 3
  • Unordered list item 4
  1. Ordered list item 1
  2. Ordered list item 2
  3. Ordered list item 3
  4. Ordered list item 4


That's it! 👊 we'll add some stuff in the weeks to come. Thanks for taking this journey with us and sharing your inbox with us!

[[—authors name] author]

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