Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

RBL Reading List

May 9, 2022

Team Culture
Tye DeGrange

As many of you know, I have been a lifelong learner. A number of books have been formative in how we think and operate at Round Barn Labs. Here are a few with those in bold that have been particularly helpful and central to how we think and approach challenges. 

I hope some of these are helpful for you and for those that have not read them, you can draw some inspiration and support from them. For those that have maybe it allows you to revisit some of the underlying principles.


  1. The Score Takes Care of Itself
  2. Captain Class
  3. Traction
  4. Good To Great
  5. Why Startups Fail
  6. Sprint
  7. The Real Life MBA
  8. Superforecasting
  9. Extreme Ownership
  10. Tribe
  11. StrengthsFinder
  12. ShoeDog
  13. Ogilvy on Advertising 
  14. Hacking Growth
  15. Web Analytics 2.0
  16. Writing That Works
  17. Attribution Modeling in Google Ads and Facebook 
  18. Working Backwards 
  19. The Ultimate Sales Letter 
  20. The Ultimate Sales Machine 
  21. The Algebra of Happiness
  22. The Obstacle is the Way
  23. Ego is the Enemy
  24. Performance Partnerships
  25. Atomic Habits 
  26. It Does Not Have to be Crazy at Work
  27. How Innovation Works
  28. Deep Work
  29. Range
  30. The 22 Immutable Laws of Marketing
  31. Team of Rivals
  32. Becoming 
  33. Titan (John D Rockefeller) 
  34. Basic Economics 
  35. Cashvertising
  36. High Output Management
  37. Fear Less
  38. Culture Code

How Can We Help?

Let's chat about your marketing and growth challenges.

Hire Us