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A peak behind the curtain in Growth.

Dive Deep with Tye DeGrange, CEO of Round Barn Labs, with fun engaging personal chats with smart people in Growth, Performance Marketing, Affiliate, Partner Influencer Marketing, and Paid Media.

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#91 From Startup Servers to Global Scale: The Top CashBack Story with James Little | Group Commercial Director

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#90 Affiliate Marketing: New Technologies & Shifting Trends | Tricia Meyer - Executive Director, Performance Marketing Association

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#89 Beyond Coupon Sites: Diversifying Your Affiliate Marketing Strategy | Ryan Fitzgerald - Head of SME Sales, Awin Global

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#88 The Future of Influencer Marketing: Authenticity in the Age of AI | Vinod Varma, Co-Founder & CEO of Creator.co

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This podcast episode features Vinod Varma, founder and CEO of Creator Co., discussing the evolving landscape of social commerce. Varma defines social commerce as the next wave of influencer marketing, enabled by expired Amazon patents, and highlights TikTok Shop's leading role due to its seamless user experience. Creator Co. helps brands navigate this space by providing technical setup and access to a vast influencer network. The conversation touches upon the potential of other platforms like YouTube, YouTube Shorts, and the surprisingly underutilized Pinterest, emphasizing the platform's aspirational and positive nature. A key theme is the importance of authenticity in influencer marketing, particularly in the age of AI, and the need for improved attribution models and transparency in influencer compensation to address concerns arising from browser extensions like Honey.

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Host
Tye DeGrange
Tye DeGrange
Guest
Vinod Varma
Vinod Varma
Hype man & Announcer
John Potito
John Potito
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#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize

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Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

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Host
Tye DeGrange
Tye DeGrange
Guest
Guy Yalif
Guy Yalif
Hype man & Announcer
John Potito
John Potito
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#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios

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Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

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Host
Tye DeGrange
Tye DeGrange
Guest
Matt Gattozzi
Matt Gattozzi
Hype man & Announcer
John Potito
John Potito
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#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO

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Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

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Host
Tye DeGrange
Tye DeGrange
Guest
Jon Blair
Jon Blair
Hype man & Announcer
John Potito
John Potito
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#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC

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Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

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Host
Tye DeGrange
Tye DeGrange
Guest
Amy Crider
Amy Crider
Hype man & Announcer
John Potito
John Potito
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#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz

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Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Read transcript →
Host
Tye DeGrange
Tye DeGrange
Guest
Patrick Moran
Patrick Moran
Hype man & Announcer
John Potito
John Potito
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