Power Up Your Affiliate Marketing #32
Power Up Your Affiliate Marketing #32 π
I had a great discussion with the team at Northbeam team this week and wanted to share some of the learnings here.
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Power Up Your Affiliate Marketing Strategy with Tye DeGrange | Northbeam β click video here.
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It is a bit of a greatest hits from a lot of the discussions shared in the newsletter.
- Affliate Marketing is overlooked by a lot of media buyers
- Media Buyers do not always look at the big picture and look at partners that can positively influence their other paid and organic channels and vice versa. Too siloed.
- Affiliate 101 : Brand Advertiser β Network Tracking β Affiliate / Publisher / Partner / Influencer β Pay for valued actions
- This yields one of the most efficient levers in performance marketing
- Is Affiliate Eating Media Buyer budgets? Yes.
- Why? Affiliate size is similar to fraud amount of programmatic - insane! This is a big opportunity to improve health of multi channel and give affliliate more credit than its getting now
- Tap into social proof and social capital (reviews, influencers speaking posiitively about your brand)
- Affiliate can make up 10-30% of your revenue!
- Use Affiliate as a content production group via whitelisting creator content
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Northbeam is an awesome platform and touted by leading brands like Hexclad, Ridge, and Jones Road.
Their weekly media buyer webinar is a must watch.
My favorite part is the breakdown of performance metric changes week over week by platform. I am working with them to include affiliate and influencer one day - a guy can dream π
Data dropped for you on the webinarβ¦
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Luca made a great point to not sleep on βQ5β to prepare for those lower cost, higher efficiency CPMs and Dec 15-Jan 31.
The primary benefits of Northbeam attribution software include:
- Accuracy: Northbeam uses a variety of data sources, including first-party data, to provide accurate attribution insights. π―
- Transparency: Northbeam is transparent about its methodology and data sources, so you can be confident in the results. π€
- Flexibility: Northbeam offers a variety of attribution models, so you can choose the one that best meets your needs. Multi Touch, Time decay, etc. πͺ
- Scalability: Northbeam can scale to meet the needs of businesses of all sizes. β
- Ease of use: Northbeam is easy to use and set up, so you can start getting insights quickly. π³
More performance data shared by the NB team:
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Here are some additional benefits of Northbeam attribution software:
- Predictive attribution: Northbeam can use machine learning to predict the impact of future marketing campaigns. π€
- Multi-touch attribution: Northbeam can track all the touchpoints in a customer's journey, so you can see the full impact of your marketing efforts. π
- Cross-platform attribution: Northbeam can track conversions across multiple platforms, so you can see how your marketing is performing across different channels. πΊ
- Customizable reports: Northbeam can generate customized reports that meet your specific needs. π
Conclusion
- If you are not tapping into affiliate influencer and partner marketing its time to set up a proper well managed program and if you have one get an audit and make sure it meeting goals.
- If you are relying on platform data to make decisions you are likely over-crediting Google and Facebook ads. Northbeam is a great counter to that.
Have a great week!
Tye
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Why it matters: As you devise your landing experiences, make sure you ask questions of your customers to drive better conversion. You can do this through:
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That's it! π we'll add some stuff in the weeks to come. Thanks for taking this journey with us and sharing your inbox with us!
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Growth is not just getting your customer base to go up and to the right.
FTC Ruling and Impact for Influencer Marketing Brands, Influencers, & Agencies.
Affiliate Marketing is eating up the world.