Affiliate Marketing

Using Exclusive Offers to Boost Portal Sales via the Facebook Affiliate Program

Written by

Tye DeGrange

Sep 11, 2020

Client Overview

The Facebook Portal is a smart display device whose primary purpose is to make video calls to friends and family via Facebook Messenger’s built-in video calling service. It also boasts Alexa built-in.

The Facebook Portal team have entrusted the team at RBL to manage their affiliate programs and serve as an experienced guide to affiliate partner knowledge, strategy, and tactical execution.

This has been a collaboration across stakeholders in product, marketing, and data science to ensure the program is set up for success. Within this context, we collaborated closely with the Facebook team and wanted to share some exciting learnings and results to date.
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The Challenge

Increase e-commerce sales, within the margins of Facebook’s preferred CPA and ROAS goals, via testing in an emerging channel to Facebook - their affiliate marketing program.
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Our Solutions

Focus on investing with top affiliate partners who are showing strong performance YTD.
Re-invest with partners who successfully promoted an exclusive offer during the prior run in Nov 2019.
Secure paid media exposure promote the visibility of affiliate partners' exclusive offers.
Create affiliate links for publishers, outreach to our top 25 partners and newsletters to key consumer tech partners.

Top Partners

Results

Increased affiliate traffic to the Portal site driven by the exclusive offer:

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Why it matters: As you devise your landing experiences, make sure you ask questions of your customers to drive better conversion. You can do this through:

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That's it! 👊 we'll add some stuff in the weeks to come. Thanks for taking this journey with us and sharing your inbox with us!

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