Search Scrum: Paid Search Marketing Optimization | Round Barn Labs

Using Exclusive Offers to Boost Portal Sales via the Facebook Affiliate Program

September 11, 2020

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Affiliate Marketing
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Tye DeGrange

Client Overview

The Facebook Portal is a smart display device whose primary purpose is to make video calls to friends and family via Facebook Messenger’s built-in video calling service. It also boasts Alexa built-in. 

The Facebook Portal team have entrusted the team at RBL to manage their affiliate programs and serve as an experienced guide to affiliate partner knowledge, strategy, and tactical execution. 

This has been a collaboration across stakeholders in product, marketing, and data science to ensure the program is set up for success. Within this context, we collaborated closely with the Facebook team and wanted to share some exciting learnings and results to date.

The Challenge

Increase e-commerce sales, within the margins of Facebook’s preferred CPA and ROAS goals, via testing in an emerging channel to Facebook - their affiliate marketing program.

Our Solutions

Top Partners

Results

Increased affiliate traffic to the Portal site driven by the exclusive offer:

Increased affiliate traffic to the Portal site driven by the exclusive offer