← Back to blog
← Back to the flywheels
How RBL 2x revenue, increased new customers %, and achieved a 7:1 ROAS for ThredUP
Affiliate Marketing

How RBL 2x revenue, increased new customers %, and achieved a 7:1 ROAS for ThredUP

Written by

Tye DeGrange

Mar 17, 2020

Background & Challenge

ThredUP is a fast-growing online consignment retailer based in the Bay Area. They recently closed series F funding of $175MM and growing with strong technology, analytical acumen, and recent advanced partnerships announced with brands like Gap and Macys.

The ThredUP team sought out a way to inject life into their affiliate program. They had stood up strong performing paid marketing channels but had yet to see affiliate really “work” for them. They wanted a rigorous and analytical growth minded agency to keep up with them and sought affiliate partners to help increase their % of new customers acquired. They needed an adept and experienced affiliate strategy and execution allowing them to get the much needed growth their affiliate, partner, and influencer marketing plan.

Solution

RBL deployed a team of experienced affiliate managers and quickly launched several tactics to immediately clean up & scale the channel.

  • Cost Savings: Restructured publisher commissions to fall in line with contributions and revised network contract to eliminate $60,000 in annual excess costs.
  • Publisher Amplification: increased publishers 83% in the first 90 days. Identified known performers & enacted targeted growth campaigns by publisher segment.  New publishers accounted for 21% of revenue contribution
  • Increased AOV +$15 for new customer purchases, driving higher Lifetime Value (LTV)
  • Content Focused Strategy: created influencer outreach strategy & deployment utilizing look-books, gift guides and gift cards as the tools for growing the social following on Instagram

Creative Activation Campaigns for existing partners. RBL utilized a range of activation campaigns based on an increased payout, bonus structure, & credit incentives. This helped get us to a program Return On Ad Spend (ROAS) of $7.63!

Top Partners

Result

ThredUP is a great example of an advanced fashion retailerWe were able to take over an existing affiliate program utilizing Impact SaaS tracking technology. We came in and recalibrated network fees, commission structures, and program priorities to save ThredUP nearly $100k in revenue and increased program revenue 2X in less than five months.

As a result of some agile recruitment effort, here is a snap shot of partner growth in just four months:

Here is a snapshot of revenue per month over the partner growth in just four months:

Heading-1

Heading-2`

Heading-3

Heading-4

Heading-5
Heading-6
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Why it matters: As you devise your landing experiences, make sure you ask questions of your customers to drive better conversion. You can do this through:

  • Unordered list item 1
  • Unordered list item 2
  • Unordered list item 3
  • Unordered list item 4
  1. Ordered list item 1
  2. Ordered list item 2
  3. Ordered list item 3
  4. Ordered list item 4


That's it! 👊 we'll add some stuff in the weeks to come. Thanks for taking this journey with us and sharing your inbox with us!

[[—authors name] author]

Why Hire RBL for Affiliate, Partner, & Influencer Marketing?
Oct 31, 2019
Why Hire RBL for Affiliate, Partner, & Influencer Marketing?

Are you a Head of Marketing, Director of Marketing, Affiliate Manager, paid marketing team, VP of Marketing, CMO...

READ MORE →
RBL Revitalizes Puma’s International Affiliate Program in the Midst of COVID
Jan 25, 2021
RBL Revitalizes Puma’s International Affiliate Program in the Midst of COVID

Running a successful international affiliate marketing program is often a daunting task, even in the best of times. Amidst the disruption...

READ MORE →
Using Exclusive Offers to Boost Portal Sales via the Facebook Affiliate Program
Sep 11, 2020
Using Exclusive Offers to Boost Portal Sales via the Facebook Affiliate Program

Explore how RBL increased Facebook Portal sales by utilizing exclusive offers with top-performing affiliate partners and key tactics.

READ MORE →