Power Up Your Affiliate Marketing #32

Power Up Your Affiliate Marketing #32 🔋

I had a great discussion with the team at Northbeam team this week and wanted to share some of the learnings here.

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Power Up Your Affiliate Marketing Strategy with Tye DeGrange | Northbeam → click video here.

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It is a bit of a greatest hits from a lot of the discussions shared in the newsletter.

1. Affliate Marketing is overlooked by a lot of media buyers
2. Media Buyers do not always look at the big picture and look at partners that can positively influence their other paid and organic channels and vice versa. Too siloed.
3. Affiliate 101 : Brand Advertiser → Network Tracking → Affiliate / Publisher / Partner / Influencer → Pay for valued actions
4. This yields one of the most efficient levers in performance marketing
5. Is Affiliate Eating Media Buyer budgets? Yes.
6. Why? Affiliate size is similar to fraud amount of programmatic - insane! This is a big opportunity to improve health of multi channel and give affliliate more credit than its getting now
7. Tap into social proof and social capital (reviews, influencers speaking posiitively about your brand)
8. Affiliate can make up 10-30% of your revenue!
9. Use Affiliate as a content production group via whitelisting creator content

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Northbeam is an awesome platform and touted by leading brands like Hexclad, Ridge, and Jones Road.

Their weekly media buyer webinar is a must watch.

My favorite part is the breakdown of performance metric changes week over week by platform. I am working with them to include affiliate and influencer one day - a guy can dream 🙂

Data dropped for you on the webinar…

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Luca made a great point to not sleep on “Q5” to prepare for those lower cost, higher efficiency CPMs and Dec 15-Jan 31.

The primary benefits of Northbeam attribution software include:

• Accuracy: Northbeam uses a variety of data sources, including first-party data, to provide accurate attribution insights. 🎯
• Transparency: Northbeam is transparent about its methodology and data sources, so you can be confident in the results. 🤓
• Flexibility: Northbeam offers a variety of attribution models, so you can choose the one that best meets your needs. Multi Touch, Time decay, etc. 💪
• Scalability: Northbeam can scale to meet the needs of businesses of all sizes. ✅
• Ease of use: Northbeam is easy to use and set up, so you can start getting insights quickly. 🍳

More performance data shared by the NB team:

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Here are some additional benefits of Northbeam attribution software:

• Predictive attribution: Northbeam can use machine learning to predict the impact of future marketing campaigns. 🤖
• Multi-touch attribution: Northbeam can track all the touchpoints in a customer's journey, so you can see the full impact of your marketing efforts. 📊
• Cross-platform attribution: Northbeam can track conversions across multiple platforms, so you can see how your marketing is performing across different channels. 📺
• Customizable reports: Northbeam can generate customized reports that meet your specific needs. 📈

Conclusion

1. If you are not tapping into affiliate influencer and partner marketing its time to set up a proper well managed program and if you have one get an audit and make sure it meeting goals.
2. If you are relying on platform data to make decisions you are likely over-crediting Google and Facebook ads. Northbeam is a great counter to that.

Have a great week!

Tye