
Case Study
Tempo
July 27, 2023
Key Insights
8x LIFT IN SALES <6 MO
10 NEW BRAND AMBASSADORS
OUR CHALLENGE
- Compete with competitor’s high budgets in digital and TV ads
OUR SOLUTION
- A three-prong affiliate approach
- Agile & High-Touch Collaboration: RBL’s affiliate experts dedicate more time to each client’s needs, with an industry-leading 3:1 client-to-expert ratio.
- Diversified Approach: We recruited and supported a diverse set of brand ambassadors, leveraged Search Engine Optimization tools, and undertook a detailed promotional analysis
- Strategic Approach to Affiliate Mix: We selected and managed a diverse array of potential partners.
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Case Study
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Affiliate Revenue Growth: +150% YOY
Affiliate Partnerships Growth: 75+ Added Quality Partnerships
Activate Publishers to Include: 2X+ YoY Activated Publishers, Traffic & Revenue
69% DECREASE IN COST PER ENGAGEMENT
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192%: INCREASE IN RETURN ON AD SPEND
175%: INCREASE IN CONVERSION RATE
174%: INCREASE IN NEW CUSTOMER ORDERS
66%: DECREASE IN COST PER PURCHASE
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Users Reached: 5.2 Million
ROAS: 4:1
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Increased revenue by 300% year over year
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Software Engineers Reached: 5.8 Million
Blended Cost Per Click of $2.27
Engagement rate over 1% for the majority of the campaign test period
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Beat Cost Per Sign Up goal by 61%
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13% increase in Affiliate Program Revenue
3% increase in Average Order Value
21% increase in revenue share coming from the affiliate program versus other channels
19% improvement to Conversion Rate.
$1.3M in incremental revenue as a result of new partner development and existing partner optimization
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Campaign Costs: $100k(5mos)
Annual Excess Costs: 60K
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Program Revenue increase by 2x (7mos)
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