Case Study
Scotch Porter
July 26, 2023
Key Insights
Affiliate Revenue Growth: +150% YOY
Affiliate Partnerships Growth: 75+ Added Quality Partnerships
Activate Publishers to Include: 2X+ YoY Activated Publishers, Traffic & Revenue
69% DECREASE IN COST PER ENGAGEMENT
OUR CHALLENGE
Scotch Porter struggled to breakthrough an extremely competitive vertical and also drive efficient performance in paid channels, with high acquisition costs and missed revenue targets.
OUR SOLUTION
- Transition reporting to a third party attribution tool that allows for understanding incremental growth by channel.
- Simplify campaign structures and reengineer account setups to focus on efficiency.
- Increase creative testing to an average of 2x per week.
- Source premium content production that ensures Scotch Porter remains competitive in the saturated vertical.
- Shift campaign budget allocation to focus on both short & long-term growth.
- Implement testing plan that focuses on engaging and converting new customers.
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Case Study
2 Min
192%: INCREASE IN RETURN ON AD SPEND
175%: INCREASE IN CONVERSION RATE
174%: INCREASE IN NEW CUSTOMER ORDERS
66%: DECREASE IN COST PER PURCHASE
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Case Study
14
Users Reached: 5.2 Million
ROAS: 4:1
Exceeded client North Star Metric goal by 17%
Increased revenue by 300% year over year
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Case Study
14
Software Engineers Reached: 5.8 Million
Blended Cost Per Click of $2.27
Engagement rate over 1% for the majority of the campaign test period
Beat Cost Per Customer goal by 20%
Beat Cost Per Sign Up goal by 61%
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Case Study
8
13% increase in Affiliate Program Revenue
3% increase in Average Order Value
21% increase in revenue share coming from the affiliate program versus other channels
19% improvement to Conversion Rate.
$1.3M in incremental revenue as a result of new partner development and existing partner optimization
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Case Study
3
Campaign Costs: $100k(5mos)
Annual Excess Costs: 60K
Publishers Up by 83%
Program Revenue increase by 2x (7mos)
%15 Average Order Value
Return on Ad Spend : $7.63
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