Provided video creative at no additional charge which allowed us to increase awareness, CPC efficiency, and the overall cost per customer (sponsor) acquired

Tested ad copy related to scarcity, holidays, testimonials, location, and gender. We were able to iterate based on this data to improve the creative on a weekly basis ensuring more rapid learnings and growth

Tested and found that a combination of 1% lookalikes were the top performing non-retargeting audiences throughout the duration of the campaign

Utilized a variety of retargeting audiences to test efficiency at varying levels within the funnel