Round Barn Labs 5.0

Results

13%

Affiliate Program Revenue

‍

Average Order

Value

‍

21%

revenue share coming from the affiliate program versus other channels

‍

19%

Conversion Rate

‍

$1.3M

revenue as a result of new partner development and existing partner optimization

‍

ModCloth Grown to Walmart Acquisition with RBL

ModCloth offers women's clothing with unique styles & original prints in sizes a truly full range of sizes ranging from 00-28.

ModCloth Grown to Walmart Acquisition with RBL

our Challenge

The ModCloth marketing team, VP of Marketing, and CEO needed an expert to assess a mature affiliate channel.

our Solution

Collaborated with a number of fashion bloggers with an interest in boosting % new customer acquisition and test the channel more for volume and ideally ROAS

Aligned seasonal campaigns with CPA, ROAS and affiliate volume objectives to identify the most profitable influencers and networks

Build a customized collaboration with her to promote ModCloth’s fall 2015 collection.

Results

13%

Affiliate Program Revenue

‍

Average Order

Value

‍

21%

revenue share coming from the affiliate program versus other channels

‍

19%

Conversion Rate

‍

$1.3M

revenue as a result of new partner development and existing partner optimization

‍

Tempo Increased Affiliate Sales by 800%

Nextdoor Saw a 4:1 ROAS, 17% Over Goal!

ThredUp Achieved a 7.6:1 ROAS with RBL

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