While exposure is important for any brand, it’s crucial that you also engage your target customer and inspire them to take the next step – whether that be a site visit, a demo, a mailing-list signup or a phone call.
How do you prioritize A/B tests? How do you build a culture of experimentation? How do you balance intuition with data? How do you interpret test results and summarize for multiple stakeholders?
RBL understands that this means connecting with people and clearly communicating your brand’s value. But how can you ensure you’re doing that? We’ve got a simple answer: always be testing.
Our team of growth experts helps clients create a culture of experimentation and testing within their organization. We combine a rigorous regimen of A/B testing with expertise in user experience (UX), product development and effective growth strategy to deliver efficient and sustainable customer engagement. Round Barn Labs has a proven track record of success, having conducted thousands of A/B tests and efficiently managed millions in marketing spend, leading to stronger conversion rates and revenue growth.
Rigorous Testing: If our decades of experience helping clients grow has taught us one thing it’s the importance of establishing an ambitious prioritized and structured testing cadence. Regular A/B testing yields statistically significant, accurate, and actionable results and teases out the most effective content and strategy.
Innovative Tactics: Innovation is at the heart of what makes us effective in a rapidly evolving growth landscape. We regularly leverage heat-maps, analytics platforms, emerging tools, qualitative customer data, competitive analysis, user experience (UX) best practices, and your internal product roadmap to ensure that we are on the cutting edge of improving your site and its conversion rates.
Purpose-Driven Structure: RBL has structured its testing regimen to not only achieve a balance between micro and macro tests, but to isolate a wide range of variables, so we can provide targeted recommendations that are more likely to produce results.
Systematic Approach: Our CRO experts work with your team to develop and refine a growth model based on your business’s unique needs. We start with a marketing-channel analysis and make recommendations based on your short-term and long-term goals, as well as the behaviors and attributes of your target customers. We use checklists, project management tools, and voting systems to align teams around a shared vision for experimentation.
Careful Prioritization: Round Barn Labs’ CRO experts review the qualitative and quantitative data, as well as your competitive set, your affinity brands, and your customer needs and personas so we can effectively prioritize A/B tests and make sure your content reaches the right audience and leads to more revenue.
Regular Check-ins: We typically set up a Tuesday call to go over tests and experiments, and send out a Friday recap. Throughout the rest of the week, we’re running tests (usually five per week on average) and gathering data. This helps inform our biweekly creative session where we look at ad performance, variable by variable, to determine which elements are working and why.
Lasting Impact: We’re confident that our data-driven approach will produce a stack rank of strategies, channels, and tactics that will help you reach your goals. Our detail-oriented approach to improving user experience has been shown to have a lasting effect on customer engagement and revenue growth.
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