ModCloth: Amplify Affiliate Program & Revenue Growth
Popular women's fashion retailer ModCloth needed additional growth marketing leadership, specifically strategic and tactical help with their mature affiliate program.
We offered them an imbedded solution providing guidance to their CMO, CEO, VP of Marketing and marketing team leading affiliate influencer & blogger initiatives.
In less than 6 months we brought ModCloth $1.15M in revenue by cutting unneeded spend, targeted partner recruitment and building a system for a more data driven approach to evaluating and approaching affiliate partner growth. We were able to better align the program structure to enable new customer acquisition and expand our exposure on high quality influencer and content sites.
IfOnly: 3x Paid Search Revenue
The $16M AmEx Ventures backed startup IfOnly needed additional tactical support for their Paid Search marketing campaigns to continue to validate the channel, roll out new products and test
Paid Search audit, weekly Google AdWords strategy sessions and reporting, collaborating closely with VP of Marketing providing creative solutions and executing campaign strategy to boost learnings and volume.
With a thorough ad testing plan, enhanced targeting accuracy, improved landing pages, we were able to triple traffic, transactions and revenue in just 30 days.
Motif: SEO Audit, Learnings, & Traffic
The innovative high growth FinTech startup backed by $80M from Goldman Sachs had realized the strategic importance of quality content promoting their unique investing approach and needed a beefed up SEO strategy to align with its evolving brand, site and content changes.
We conducted a thorough keyword content and site structure audit, providing detailed recommendations to their CEO, product team and marketing leadership. We uncovered important competitive insights and prioritized their site structure improvements.
With our weekly check ins, meetings with product team and detailed analysis, they were able to gain valuable learnings of site and content improvement plans which allowed them to increase organic traffic by 20% year over year, helping Motif secure an additional $40M found of funding.
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