Behind the Shed

Mission

To enable consumer brands to efficiently acquire customers via effective paid social & search ads, affiliate, and conversion rate optimization. We would rather have excellent long term reputation and significantly impact a small number of clients than try to scale too quickly sacrificing quality. Not only do we understand how these channels work at a very deep level, we understand how they interact and can be managed in concert. We can apply principles of modern Growth teams to our work and a stronger User Experience (UX) to improve conversion rates, driving incremental sales to your site. These are factors that not all outsourced performance marketing agencies understand and lead to greater efficiency.

Why is the company called Round Barn Labs?

We believe in simplicity and efficiency. The round barn's circular shape has a greater volume-to-surface ratio than a square barn. Round barns cost less to construct than similar-sized square or rectangular barns because they required fewer materials. The structural stability is also enhanced over that of a typical quadrilateral shaped barn. The RBL team is a mix of in-house, growth, advertiser, publisher, network, large company, and nimble start-up experience. As a more knowledgable and experienced team with thousands of repetitions and tests, we are here to make the complex simple and provide our clients with that clarity. Hiring in-house can raise a number of additional costs and add complexities. Hiring the wrong agency or consultant can also set you back. Sometimes you do not need to reinvent the wheel, other times you need significant innovation. We are experienced enough to provide you with the right advice to know the difference and we have the skills to execute and deliver results based on those recommendations.

The RBL Team

Tye Profile
Tye DeGrange
Founder & CEO

“Head Growth Honcho”

Tye founded RBL to give VC backed companies a more objective, in-house, data-driven, and customer-centric approach to growth and acquisition marketing.

He has 15 years of data-driven performance marketing experience growing startups and fortune 500 companies. He has worked at Amazon, eBay, and several VC backed startups. Tye has scaled affiliate programs and paid marketing teams bringing in millions in incremental dollars.

In 2018 Round Barn Labs had its most successful year expanding its User Experience (UX) and Conversion Rate Optimization (CRO) discipline. He and his team built paid social campaigns instrumental to Nextdoor and Hired’s global growth.

You can find him exploring Seattle’s food scene with his wife and going on weekend walks with his rescue lab mix Bochy. Yes, the dog is named in honor of San Francisco Giants baseball manager Bruce Bochy.
#GiantsBaseball

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Mike McElhaney
VP, Paid Social Marketing

“Professor of Paid Social”

Mike is our head of Paid Social Marketing. He is an industry veteran who has scaled and improved hundreds of client campaigns on Facebook, Instagram, LinkedIn, Pinterest and Snap.

In 2005 Mike took over as CEO and Owner of an ad agency serving hundreds of clients in Los Angeles and Santa Barbara. Mike’s worked with clients like Volkswagen, Alfa Romeo, Kate Farms, and LiveNation.

When Mike is not advising clients, stack ranking channels, testing variables, and optimizing for Facebook’s algorithm, he’s following his beloved Bay Area sports teams and biking with his growing family. He is a CrossFit regular.
#HeWorksOut

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Courtney Vanpraag
Sr. Director of Affiliate Partnerships and Business Analytics


Courtney is an affiliate industry champion with a deep background helping brands learn from their affiliate partner and influencer marketing data.She is well versed in the latest and greatest affiliate technology stack, innovative tools, and the path to efficient affiliate program growth.

She has a breadth of agency, finance and retailer experience working with a wide range of clients like: The Motley Fool, Petal Card, Pluralsight, Shippo, FreedomPoP, Journelle, metrostyle, Chadwicks of Boston, Territory Ahead, DTLR-Villa and Robert Graham.She gives back to her community and loves to run - sometimes combining those volunteering for great charities like Girls on the Run. She is a key piece of the RBL Puzzle and a data machine.#RunCourtneyRun

Kayla Profile, Affiliate Marketing
Gary Marx
Sr. Director of conversion rate optimization

Gary has run over 10,000 A|B tests over the last decade in Conversion Rate Optimization. While at Optimizely he notably ran testing for large media clients such as CNN, Disney, & ABC.

He's run his own companies, been part of two high growth Y-Combinator companies, built and managed teams, and in his last role grew a shopify ecommerce store to over $30 million ARR. Now at Round Barn Labs, he directs the Conversion Rate Optimization branch of the business, merging customer development and analytics with a high touch approach to drive growth hand in hand with the Paid and Affiliate marketing teams.

Tiffany Profile, Affiliate Marketing
Meaghan Jones
Senior Manager of Growth Marketing


Meaghan helps to manage and optimize paid marketing work flow and ad campaigns with the team to ensure client success.   

She began in marketing operations in a growing startup and uses that background to break down campaign initiatives while keeping results top-of-mind. She merges her experience in brand strategy with a passion for data analytics and is focused on making data work for you. She believes continual learning is the key to success and is currently pursuing her MBA at Georgia Southern University.  

When Meaghan is not hunting for data insights or providing client support, you can catch her at a hot yoga class or taking her adorable pup on a coffee run.

Kayla Profile, Affiliate Marketing
Shannon Bagford
Senior Manager, Business Intelligence and Analytics


Shannon helps to manage all things data and analytics. She has a spirit for analyzing, reporting, and interpreting data and is focused on turning that data into information and information into insight.

She studied Communications and Public Relations and uses that background to translate data into easy to understand insights and action items. She has a background on the agency side where she worked with clients ranging from retail to finance, such as The Motley Fool, Petal Card, Bestow, DTLR-Villa and Robert Graham.

Shannon's me time is spent working out or doing yoga and her free time is spent with her husband and daughter exploring the Cincinnati Zoo and cheering on the Cleveland Browns. #BearcatsAndBrowns

Kayla Profile, Affiliate Marketing
Anna Sours
Manager | Analytics, Conversion Rate Optimization & Experimentation


Anna brings a data-driven, collaborative approach to business analytics, helping brands utilize their data in order to grow. She blends her experience in the technical side of data analysis with an understanding of each brand’s unique needs. With a background in sociology, intercultural communication, and education, Anna focuses on turning data into insights that drive strategic outcomes. Her expertise is in relationship building and a deep understanding of tools and resources to help make data come alive. 

She loves to play music, cook, and explore the trails just outside her front door in Denver. In a former life Anna worked teaching Spanish and leading study abroad trips for high school students. Now you can find her nurturing that love of language by playing at local breweries as part of her Spanglish acoustic rock coverband.


Kayla Profile, Affiliate Marketing
Casey Miller
Growth Marketing Manager


Casey got his start in the marketing world at USA Taekwondo as the Membership Marketing Manager. He was part of the team that helped taekwondo grow through proper events, member communications, and target marketing of clubs and potential members. In the past few years, he has worked in a variety of agencies and in-house marketing contracts in industries from pharmaceutical companies to e-commerce. He has worked with startups and publicly traded companies alike with the goal to optimize their marketing.

When he is not digging into clients' data and insights, he is jamming out on his Rubik's cube, painting, drawing, building model sets, or at the gym training for his next marathon.

Kayla Profile, Affiliate Marketing
Anna Sours
Manager | Analytics, Conversion Rate Optimization & Experimentation


Anna brings a data-driven, collaborative approach to business analytics, helping brands utilize their data in order to grow. She blends her experience in the technical side of data analysis with an understanding of each brand’s unique needs. With a background in sociology, intercultural communication, and education, Anna focuses on turning data into insights that drive strategic outcomes. Her expertise is in relationship building and a deep understanding of tools and resources to help make data come alive. 

She loves to play music, cook, and explore the trails just outside her front door in Denver. In a former life Anna worked teaching Spanish and leading study abroad trips for high school students. Now you can find her nurturing that love of language by playing at local breweries as part of her Spanglish acoustic rock coverband.


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Mark Bacong
Project Manager of Conversion Rate Optimization

Mark is seasoned project manager who is backed with almost eight years of project management experience. He had managed complex projects that had outstanding results.

He kept the ropes together to ensure smooth flow of resources and tasks resulting with a project that meets the expectations of the stakeholders.When Mark is not juggling tasks and streaming out processes, you’ll see him playing cookie recipes in the kitchen or cultivating his vegetable garden.

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Lilet Montejo
Affiliate Marketing & Business Analytics Specialist

Graduated with a Degree in Information & Communications Technology. Have an experience working as a Media and Advertising Operations managing online advertising campaigns, including Google Display, and YouTube with Ad Trafficking, Research & Affiliate Services which helps clients on many types of projects. Some projects involve online research and outreach by email, finding competitive banner ads, checking competitive placements and offers in affiliate networks. Loves traveling, going to beaches, food trips with friends and aims to visit other countries in the future too.

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Iris Alabanza
Business Development Specialist


Iris is responsible for collecting and managing data on sales and business processes, doing market research, staying informed of industry trends and dynamics, and building customer relationships and partnerships.

She has a broad range of experience in a variety of industries, including finance, e-commerce, property management, and real estate. She has a passion for helping leaders grow their businesses.
Iris spends quality time with her husband and daughter, goes out with friends in her free time, and works out with their dog, Tutti.

Kayla Profile, Affiliate Marketing
Corey Wagner
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Abby Landong

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