Behind the Shed

Mission

To enable consumer brands to efficiently acquire customers via effective paid social & search ads, affiliate, and conversion rate optimization. We would rather have excellent long term reputation and significantly impact a small number of clients than try to scale too quickly sacrificing quality. Not only do we understand how these channels work at a very deep level, we understand how they interact and can be managed in concert. We can apply principles of modern Growth teams to our work and a stronger User Experience (UX) to improve conversion rates, driving incremental sales to your site. These are factors that not all outsourced performance marketing agencies understand and lead to greater efficiency.

Why is the company called Round Barn Labs?

We believe in simplicity and efficiency. The round barn's circular shape has a greater volume-to-surface ratio than a square barn. Round barns cost less to construct than similar-sized square or rectangular barns because they required fewer materials. The structural stability is also enhanced over that of a typical quadrilateral shaped barn. The RBL team is a mix of in-house, growth, advertiser, publisher, network, large company, and nimble start-up experience. As a more knowledgable and experienced team with thousands of repetitions and tests, we are here to make the complex simple and provide our clients with that clarity. Hiring in-house can raise a number of additional costs and add complexities. Hiring the wrong agency or consultant can also set you back. Sometimes you do not need to reinvent the wheel, other times you need significant innovation. We are experienced enough to provide you with the right advice to know the difference and we have the skills to execute and deliver results based on those recommendations.

The RBL Team

Tye Profile
Tye DeGrange
Founder & CEO

“Head Growth Honcho”

Tye founded RBL to give VC backed companies a more objective, in-house, data-driven, and customer-centric approach to growth and acquisition marketing.

He has 15 years of data-driven performance marketing experience growing startups and fortune 500 companies. He has worked at Amazon, eBay, and several VC backed startups. Tye has scaled affiliate programs and paid marketing teams bringing in millions in incremental dollars.

In 2018 Round Barn Labs had its most successful year expanding its User Experience (UX) and Conversion Rate Optimization (CRO) discipline. He and his team built paid social campaigns instrumental to Nextdoor and Hired’s global growth.

You can find him exploring Seattle’s food scene with his wife and going on weekend walks with his rescue lab mix Bochy. Yes, the dog is named in honor of San Francisco Giants baseball manager Bruce Bochy.
#GiantsBaseball

Ralph Profile
Scott Jablonski
CFO


Scott Jablonski has worked in technology, live entertainment and consulting for nearly 25 years.

Following 7 years in technology product management with firms such as Oracle Corporation, he received his M.B.A. from Harvard Business School in 2007. Scott joined the NBA's Team Marketing & Business Operations group, consulting with 60 franchises across the NBA, WNBA, and NBA Development League on both quantitative and strategic projects. He was then Vice President, NHL Club Business & Analytics at the NHL from 2009 through 2015, working directly with Club ownership/staff to provide strategic consultation across business and financial operations.

Scott was hired by IfOnly in 2015, leading the Supply team's business development efforts, and then he joined StubHub in 2017 as a General Manager managing a $1.2 billion P&L -- including the two largest events in corporate history at the time.

Tye Profile
Mike McElhaney
VP, Paid Social Marketing

“Professor of Paid Social”

Mike is our head of Paid Social Marketing. He is an industry veteran who has scaled and improved hundreds of client campaigns on Facebook, Instagram, LinkedIn, Pinterest and Snap.

In 2005 Mike took over as CEO and Owner of an ad agency serving hundreds of clients in Los Angeles and Santa Barbara. Mike’s worked with clients like Volkswagen, Alfa Romeo, Kate Farms, and LiveNation.

When Mike is not advising clients, stack ranking channels, testing variables, and optimizing for Facebook’s algorithm, he’s following his beloved Bay Area sports teams and biking with his growing family. He is a CrossFit regular.
#HeWorksOut

Tiffany Profile, Affiliate Marketing
Jen Piasecki
Director, Growth Marketing


Jen creates and executes strategic plans for our paid marketing clients, working closely with the team to create captivating cross-channel campaigns to drive growth for RBL’s clients.

She has over 15 years of experience leading digital execution and driving performance marketing campaigns across Paid Search, Social, Display and beyond. Her client experience spans a variety of industries including finance, education, beauty, e-commerce and hospitality, but her favorite clients are those with hefty growth goals.

When she’s not sitting down strategizing new ideas for her clients, Jen likes Peloton rides and barre classes, spending as much time as she can at the Jersey Shore, spoiling her nieces and nephews, and likely paying way too much attention to her dog, Gracie.

Kayla Profile, Affiliate Marketing
Nick Loomis
Director, Paid Search & Analytics


Nick manages and executes on strategy for SEM channels and works with the team to generate trend insights as well as data visualization of those trends for clients.

With a wide variety of clients, ranging all levels of budget, vertical, seed stage, and more, he brings a collective knowledge to every growth challenge and works with our team and clients to make it happen.

After over 6 years of experience in the space, Nick values big picture strategy over everything, it's about growing the business as a whole, and doing so efficiently, and that sentiment is shared with the rest of the team at RBL.

When Nick is not diving through spreadsheets and ad accounts, he participates in a Medieval MMA fighting sport called Buhurt, or enjoys going for long swims.

Kayla Profile, Affiliate Marketing
Quett Simmons
Senior Manager, Paid Marketing


Quett is an expert media strategist with 6+ years of experience across various media outlets, including social, programmatic, & SEM. He provides RBL with cutting-edge media knowledge, day-to-day client campaign optimizations, and paid media strategy. As an active learner, he is always up to date on the latest media trends, news in business & software updates giving us a modern and intellectually unique outlook on marketing & media strategy.

He believes GROWTH & INNOVATION are the essential factors to every strategy. With an agency background, he has partnered with fortune 500 clients like Tommy Hilfiger, Mitchell Gold & Bob Williams, Verizon, PepsiCo & more!

When Quett is not creating client strategy and optimizing campaigns, he’s training for track & field professionally, playing with his German Shepherd puppy Sol or reading various books on day trading.

Tiffany Profile, Affiliate Marketing
Rashi Puri
Manager, Design & User Experience

“Design + Data + Empathy → All for the User.”

Rashi manages design and user experience for RBL clients collaborating with the team to improve design aesthetic, creative storytelling, and user experience.

She has worked for several clients over the years, including Seattle Public Library, University of Michigan, Indeed, Facebook, BabyPage, Ironclad, and United Nations. She is a proud University of Washington alumni from their School of Communication (Digital Multi-media/UX.)

Rashi loves to travel with her family, exploring the outdoors. She enjoys cooking Indian fusion recipes while her daughter learns to become the next great classical pianist.
#DisruptingByDesign

Tony Profile, User Experience
Tony DeSylva
VP of Product & User Experience

“Agile is my middle name”

Tony is a Silicon Valley veteran helping startups succeed for over 18 years. If you need help aligning company goals with user needs, Tony is your guy. design thinking, wireframing, product development, and improving the customer experience is his thing.

When Coupons.com was tasked with transitioning from consumer packaged goods and printable coupons to digital and mobile, Tony lead the team through this critical phase as a UX leader as Quotient/Coupons became a publicly traded company worth over $800M.

He collaborates with “Design the Future” and Stanford "D" School of Design. Stanford University invited him to participate in helping teach Design Thinking to college level mechanical engineering students.“Agile is my middle name”

You might say that Tony is fully caught up on Game of Thrones. Ok more than fully caught up, he has admittedly watched the series a few times.
#TeamHound

Kayla Profile, Affiliate Marketing
Meaghan Jones
Growth Account Manager, Paid Marketing


Meaghan helps to manage and optimize paid marketing work flow and ad campaigns with the team to ensure client success.   

She began in marketing operations in a growing startup and uses that background to break down campaign initiatives while keeping results top-of-mind. She merges her experience in brand strategy with a passion for data analytics and is focused on making data work for you. She believes continual learning is the key to success and is currently pursuing her MBA at Georgia Southern University.  

When Meaghan is not hunting for data insights or providing client support, you can catch her at a hot yoga class or taking her adorable pup on a coffee run.

Tiffany Profile, Affiliate Marketing
Courtney Vanpraag
Senior Manager, Affiliate Partnerships & Business Analytics


Courtney is an affiliate industry champion with a deep background helping brands learn from their affiliate partner and influencer marketing data.

She is well versed in the latest and greatest affiliate technology stack, innovative tools, and the path to efficient affiliate program growth. She has a breadth of agency, finance and retailer experience working with a wide range of clients like: The Motley Fool, Petal Card, Pluralsight, Shippo, FreedomPoP, Journelle, metrostyle, Chadwicks of Boston, Territory Ahead, DTLR-Villa and Robert Graham.

She gives back to her community and loves to run - sometimes combining those volunteering for great charities like Girls on the Run. She is a key piece of the RBL Puzzle and a data machine.  
#RunCourtneyRun

Tiffany Profile, Affiliate Marketing
Amanda Mount
Senior Account and Partner Manager, Affiliate & Partner Marketing


Amanda has over 10 years of experience in digital marketing with a diverse portfolio from the ad operations side to working with several paid media channels including over 3 years in Affiliate. As the digital marketing landscape continues to evolve, she keeps up. She believes innovation, creativity, and knowledge is key to developing strong, successful, and efficient campaigns and valuable relationships.

Her technical background combined withs strategic knowledge enables her to create true quality campaigns. She has been in affiliate specifically for over 3 years working with clients including: Freshly, Acorns, KiwiCo, Lovepop, Case-Mate, Mizuno, Code-Spark, Ellevest, and more.

Amanda got her degree in Communication, she always jokes it’s because she talks a lot. Expect to always have a bubbly and chatty person on the other side of the conversation when you are working with Amanda. She enjoys living the city life in Denver, CO. Amanda spends time traveling, adventuring with friends, camping in the Rocky Mountains, seeing live music all over, and enjoying time with family.

Kayla Profile, Affiliate Marketing
Shannon Bagford
Manager, Affiliate Partnerships & Business Analytics


Shannon helps to manage all things data and analytics. She has a spirit for analyzing, reporting, and interpreting data and is focused on turning that data into information and information into insight.

She studied Communications and Public Relations and uses that background to translate data into easy to understand insights and action items. She has a background on the agency side where she worked with clients ranging from retail to finance, such as The Motley Fool, Petal Card, Bestow, DTLR-Villa and Robert Graham.

Shannon's me time is spent working out or doing yoga and her free time is spent with her husband and daughter exploring the Cincinnati Zoo and cheering on the Cleveland Browns. #BearcatsAndBrowns

Kayla Profile, Affiliate Marketing
Anna Sours
Data Analyst, Affiliate & Partner Marketing


Anna brings a data-driven, collaborative approach to business analytics, helping brands utilize their data in order to grow. She blends her experience in the technical side of data analysis with an understanding of each brand’s unique needs. With a background in sociology, intercultural communication, and education, Anna focuses on turning data into insights that drive strategic outcomes. Her expertise is in relationship building and a deep understanding of tools and resources to help make data come alive. 

She loves to play music, cook, and explore the trails just outside her front door in Denver. In a former life Anna worked teaching Spanish and leading study abroad trips for high school students. Now you can find her nurturing that love of language by playing at local breweries as part of her Spanglish acoustic rock coverband.

Kayla Profile, Affiliate Marketing
Ginny Lee
Senior Affiliate & Partner Manager


Ginny is an innovative, data-driven digital marketer with in-depth experience in affiliate management, particularly in developing strong partnerships with various publishers in the space.

Her background includes deploying successful strategies for the development of affiliate relationships, building strong customer relationships, identifying areas of improvement to exceed both client’s and publisher’s expectations, and preparing affiliate reports. At RBL, Ginny works with the Affiliate Team to recruit, negotiate, optimize, and essentially grow her clients’ programs to exceed client’s expectations and generate a positive ROI.

Outside of work, Ginny is a big foodie and loves trying out different restaurants in the LA area. She also co-founded a YouTube Channel called SEOULA, so you can catch her there dancing to K-POP/Hip-Hop!

Kayla Profile, Affiliate Marketing
Jackson Ruggiero
Affiliate & Partner Marketing Manager


Hailing from Upstate New York, Jackson wrapped up his Master’s program at the Newhouse School of Public Communications at Syracuse University and headed west to Denver for a career in digital marketing.

Jackson has been in the affiliate marketing space ever since, managing client affiliate programs ranging from start-ups to household names. With a love of traditional advertising and passion for good copywriting, Jackson doesn’t only want his clients to excel on a spreadsheet; he wants to ensure they’re showcasing their products and services in creative and effective ways.

When he’s not growing brands on the internet, you can catch Jackson at the gym, a Red Rocks show, or a Colorado Avalanche hockey game.

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