Behind the Shed


To enable consumer brands to efficiently acquire customers via effective paid social & search ads, affiliate, and conversion rate optimization. We would rather have excellent long term reputation and significantly impact a small number of clients than try to scale too quickly sacrificing quality. Not only do we understand how these channels work at a very deep level, we understand how they interact and can be managed in concert. We can apply principles of modern Growth teams to our work and a stronger User Experience (UX) to improve conversion rates, driving incremental sales to your site. These are factors that not all outsourced performance marketing agencies understand and lead to greater efficiency.

Why is the company called Round Barn Labs?

We believe in simplicity and efficiency. The round barn's circular shape has a greater volume-to-surface ratio than a square barn. Round barns cost less to construct than similar-sized square or rectangular barns because they required fewer materials. The structural stability is also enhanced over that of a typical quadrilateral shaped barn. The RBL team is a mix of in-house, growth, advertiser, publisher, network, large company, and nimble start-up experience. As a more knowledgable and experienced team with thousands of repetitions and tests, we are here to make the complex simple and provide our clients with that clarity. Hiring in-house can raise a number of additional costs and add complexities. Hiring the wrong agency or consultant can also set you back. Sometimes you do not need to reinvent the wheel, other times you need significant innovation. We are experienced enough to provide you with the right advice to know the difference and we have the skills to execute and deliver results based on those recommendations.

The RBL Team

Tye Profile
Tye DeGrange
Founder & CEO

“Head Growth Honcho”

Tye founded RBL to give VC backed companies a more objective, in-house, data-driven, and customer-centric approach to growth and acquisition marketing.

He has 15 years of data-driven performance marketing experience growing startups and fortune 500 companies. He has worked at Amazon, eBay, and several VC backed startups. Tye has scaled affiliate programs and paid marketing teams bringing in millions in incremental dollars.

In 2018 Round Barn Labs had its most successful year expanding its User Experience (UX) and Conversion Rate Optimization (CRO) discipline. He and his team built paid social campaigns instrumental to Nextdoor and Hired’s global growth.

You can find him exploring Seattle’s food scene with his wife and going on weekend walks with his rescue lab mix Bochy. Yes, the dog is named in honor of San Francisco Giants baseball manager Bruce Bochy.

Ralph Profile
Scott Jablonski

Scott Jablonski has worked in technology, live entertainment and consulting for nearly 25 years.

Following 7 years in technology product management with firms such as Oracle Corporation, he received his M.B.A. from Harvard Business School in 2007. Scott joined the NBA's Team Marketing & Business Operations group, consulting with 60 franchises across the NBA, WNBA, and NBA Development League on both quantitative and strategic projects. He was then Vice President, NHL Club Business & Analytics at the NHL from 2009 through 2015, working directly with Club ownership/staff to provide strategic consultation across business and financial operations.

Scott was hired by IfOnly in 2015, leading the Supply team's business development efforts, and then he joined StubHub in 2017 as a General Manager managing a $1.2 billion P&L -- including the two largest events in corporate history at the time.

Tye Profile
Mike McElhaney
VP of Paid Social Marketing

“Professor of Paid Social”

Mike is our head of Paid Social Marketing. He is an industry veteran who has scaled and improved hundreds of client campaigns on Facebook, Instagram, LinkedIn, Pinterest and Snap.

In 2005 Mike took over as CEO and Owner of an ad agency serving hundreds of clients in Los Angeles and Santa Barbara. Mike’s worked with clients like Volkswagen, Alfa Romeo, Kate Farms, and LiveNation.

When Mike is not advising clients, stack ranking channels, testing variables, and optimizing for Facebook’s algorithm, he’s following his beloved Bay Area sports teams and biking with his growing family. He is a CrossFit regular.

Tiffany Profile, Affiliate Marketing
Tiffany Koptish
VP, Affiliate & Partnership

“Affiliate Aficionado”

Tiffany has spent nearly a decade building brand equity and driving performance within the digital landscape. Her focus has evolved to encompass brand, publisher and agency skillsets; aligning herself to understand a client’s needs and the varied levers available to drive impactful results for RBL clients.

She has worked on an extensive array of brands like Bloomingdales, Expedia, Carter’s, Tommy Hilfiger, Hotwire, and dozens more!

Tiffany is passionate about building partnerships and going deep with her client relationships. In her free time, she is an advocate for animals, volunteering her time at a local Denver nonprofit and fostering several dogs at any given time. She loves to travel and has visited 26 countries.

Kayla Profile, Affiliate Marketing
Nick Loomis
Director, Paid Search & Analytics

Nick manages and executes on strategy for SEM channels and works with the team to generate trend insights as well as data visualization of those trends for clients.

With a wide variety of clients, ranging all levels of budget, vertical, seed stage, and more, he brings a collective knowledge to every growth challenge and works with our team and clients to make it happen.

After over 6 years of experience in the space, Nick values big picture strategy over everything, it's about growing the business as a whole, and doing so efficiently, and that sentiment is shared with the rest of the team at RBL.

When Nick is not diving through spreadsheets and ad accounts, he participates in a Medieval MMA fighting sport called Buhurt, or enjoys going for long swims.

Kayla Profile, Affiliate Marketing
Quett Simmons
Senior Manager, Paid Marketing

Quett is an expert media strategist with 6+ years of experience across various media outlets, including social, programmatic, & SEM. He provides RBL with cutting-edge media knowledge, day-to-day client campaign optimizations, and paid media strategy. As an active learner, he is always up to date on the latest media trends, news in business & software updates giving us a modern and intellectually unique outlook on marketing & media strategy.

He believes GROWTH & INNOVATION are the essential factors to every strategy. With an agency background, he has partnered with fortune 500 clients like Tommy Hilfiger, Mitchell Gold & Bob Williams, Verizon, PepsiCo & more!

When Quett is not creating client strategy and optimizing campaigns, he’s training for track & field professionally, playing with his German Shepherd puppy Sol or reading various books on day trading.

Tiffany Profile, Affiliate Marketing
Rashi Puri
Manager, Design & User Experience

“Design + Data + Empathy → All for the User.”

Rashi manages design and user experience for RBL clients collaborating with the team to improve design aesthetic, creative storytelling, and user experience.

She has worked for several clients over the years, including Seattle Public Library, University of Michigan, Indeed, Facebook, BabyPage, Ironclad, and United Nations. She is a proud University of Washington alumni from their School of Communication (Digital Multi-media/UX.)

Rashi loves to travel with her family, exploring the outdoors. She enjoys cooking Indian fusion recipes while her daughter learns to become the next great classical pianist.

Tony Profile, User Experience
Tony DeSylva
VP of Product & User Experience

“Agile is my middle name”

Tony is a Silicon Valley veteran helping startups succeed for over 18 years. If you need help aligning company goals with user needs, Tony is your guy. design thinking, wireframing, product development, and improving the customer experience is his thing.

When was tasked with transitioning from consumer packaged goods and printable coupons to digital and mobile, Tony lead the team through this critical phase as a UX leader as Quotient/Coupons became a publicly traded company worth over $800M.

He collaborates with “Design the Future” and Stanford "D" School of Design. Stanford University invited him to participate in helping teach Design Thinking to college level mechanical engineering students.“Agile is my middle name”

You might say that Tony is fully caught up on Game of Thrones. Ok more than fully caught up, he has admittedly watched the series a few times.

Kayla Profile, Affiliate Marketing
Meaghan Jones
Growth Account Manager, Paid Marketing

Meaghan helps to manage and optimize paid marketing work flow and ad campaigns with the team to ensure client success.   

She began in marketing operations in a growing startup and uses that background to break down campaign initiatives while keeping results top-of-mind. She merges her experience in brand strategy with a passion for data analytics and is focused on making data work for you. She believes continual learning is the key to success and is currently pursuing her MBA at Georgia Southern University.  

When Meaghan is not hunting for data insights or providing client support, you can catch her at a hot yoga class or taking her adorable pup on a coffee run.

Kayla Profile, Affiliate Marketing
Kayla Lee
Associate Director, Affiliate & Partnerships

“Partnerships Pro”

Kayla is a results driven, passionate digital marketer with over 6+ years of experience. Her background includes affiliate management from both advertiser & publisher sides - with a heavy focus on building & optimizing strong partnerships within the affiliate ecosystem. She is experienced in digital advertising and sales, e-commerce strategy,  influencer marketing + leading innovative initiatives. Her core responsibilities have included: recruitment, activation, compliance, negotiation & overall program optimization to ensure maximum affiliate exposure & profitability. Kayla is a pro negotiating and managing programs structured on CPA, CPL, CPI, Co-Op to name a few.

Most recently, Kayla has been on the publisher side managing advertiser partnerships that specifically targeting multicultural audiences within the US. Her vertical ownership included - luxury department stores (Saks, Barneys, Harrods), mass general (Macys, Century21, Belk, etc) & health/wellness (Walgreens, CVS)

Tiffany Profile, Affiliate Marketing
Courtney Vanpraag
Senior Manager, Affiliate Partnerships & Business Analytics

Courtney is an affiliate industry champion with a deep background helping brands learn from their affiliate partner and influencer marketing data.

She is well versed in the latest and greatest affiliate technology stack, innovative tools, and the path to efficient affiliate program growth. She has a breadth of agency, finance and retailer experience working with a wide range of clients like: The Motley Fool, Petal Card, Pluralsight, Shippo, FreedomPoP, Journelle, metrostyle, Chadwicks of Boston, Territory Ahead, DTLR-Villa and Robert Graham.

She gives back to her community and loves to run - sometimes combining those volunteering for great charities like Girls on the Run. She is a key piece of the RBL Puzzle and a data machine.  

Kayla Profile, Affiliate Marketing
Shannon Bagford
Manager, Affiliate Partnerships & Business Analytics

Shannon helps to manage all things data and analytics. She has a spirit for analyzing, reporting, and interpreting data and is focused on turning that data into information and information into insight.

She studied Communications and Public Relations and uses that background to translate data into easy to understand insights and action items. She has a background on the agency side where she worked with clients ranging from retail to finance, such as The Motley Fool, Petal Card, Bestow, DTLR-Villa and Robert Graham.

Shannon's me time is spent working out or doing yoga and her free time is spent with her husband and daughter exploring the Cincinnati Zoo and cheering on the Cleveland Browns. #BearcatsAndBrowns

Kayla Profile, Affiliate Marketing
Anna Sours
Data Analyst, Affiliate & Partner Marketing

Anna brings a data-driven, collaborative approach to business analytics, helping brands utilize their data in order to grow. She blends her experience in the technical side of data analysis with an understanding of each brand’s unique needs. With a background in sociology, intercultural communication, and education, Anna focuses on turning data into insights that drive strategic outcomes. Her expertise is in relationship building and a deep understanding of tools and resources to help make data come alive. 

She loves to play music, cook, and explore the trails just outside her front door in Denver. In a former life Anna worked teaching Spanish and leading study abroad trips for high school students. Now you can find her nurturing that love of language by playing at local breweries as part of her Spanglish acoustic rock coverband.

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