Behind the Shed

To enable consumer brands to efficiently acquire customers via effective paid social & search ads, affiliate, and conversion rate optimization. We would rather have excellent long term reputation and significantly impact a small number of clients than try to scale too quickly sacrificing quality. Not only do we understand how these channels work at a very deep level, we understand how they interact and can be managed in concert. We can apply principles of modern Growth teams to our work and a stronger User Experience (UX) to improve conversion rates, driving incremental sales to your site. These are factors that not all outsourced performance marketing agencies understand and lead to greater efficiency.

We believe in simplicity and efficiency. The round barn's circular shape has a greater volume-to-surface ratio than a square barn. Round barns cost less to construct than similar-sized square or rectangular barns because they required fewer materials. The structural stability is also enhanced over that of a typical quadrilateral shaped barn. The RBL team is a mix of in-house, growth, advertiser, publisher, network, large company, and nimble start-up experience. As a more knowledgable and experienced team with thousands of repetitions and tests, we are here to make the complex simple and provide our clients with that clarity. Hiring in-house can raise a number of additional costs and add complexities. Hiring the wrong agency or consultant can also set you back. Sometimes you do not need to reinvent the wheel, other times you need significant innovation. We are experienced enough to provide you with the right advice to know the difference and we have the skills to execute and deliver results based on those recommendations.

Tye Profile
Tye DeGrange
Founder & CEO

“Head Growth Honcho”

Tye founded RBL to give VC backed companies a more objective, in-house, data-driven, and customer-centric approach to growth and acquisition marketing.

He has 15 years of data-driven performance marketing experience growing startups and fortune 500 companies. He has worked at Amazon, eBay, and several VC backed startups. Tye has scaled affiliate programs and paid marketing teams bringing in millions in incremental dollars.

In 2018 Round Barn Labs had its most successful year expanding its User Experience (UX) and Conversion Rate Optimization (CRO) discipline. He and his team built paid social campaigns instrumental to Nextdoor and Hired’s global growth.

You can find him exploring Seattle’s food scene with his wife and going on weekend walks with his rescue lab mix Bochy. Yes, the dog is named in honor of San Francisco Giants baseball manager Bruce Bochy.

Ralph Profile
Ralph Sibanda
Director of Analytics & Data Visualization

“Unlocker of Data”

Ralph is a specialist in understanding customer behavior from data.

He combines marketing knowledge, with six sigma principles and machine learning to deliver best in class growth focused models and processes.

Ralph is instrumental in RBL’s performance marketing optimization as well as reporting and data visualization. He optimizes campaigns building predictive models for marketing activities across all paid marketing channels. Data visualization plays a critical role in this process allowing clients to better understand the why behind the data and make more intelligent decisions.

He studied Hotel Management and has since gained numerous certifications in Six Sigma, Marketing Analytics, Machine Learning, and data visualization.

Ralph is an active footballer and cyclist, has lived in 5 countries and 9 cities. There are suspicions of thriving DJ'ing career in the Miami underground scene, but no proof has yet to be found.

Mike Profile, Paid Marketing
Mike McElhaney
VP of Paid Social Marketing

“Professor of Paid Social”

Mike is our head of Paid Social Marketing. He is an industry veteran who has scaled and improved hundreds of client campaigns on Facebook, Instagram, LinkedIn, Pinterest and Snap.

In 2005 Mike took over as CEO and Owner of an ad agency serving hundreds of clients in Los Angeles and Santa Barbara. Mike’s worked with clients like Volkswagen, Alfa Romeo, Kate Farms, and LiveNation.

When Mike is not advising clients, stack ranking channels, testing variables, and optimizing for Facebook’s algorithm, he’s following his beloved Bay Area sports teams and biking with his growing family. He is a CrossFit regular.

Tony Profile, User Experience
Tony DeSylva
Director of Product & User Experience

“Agile is my middle name”

Tony is a Silicon Valley veteran helping startups succeed for over 18 years. If you need help aligning company goals with user needs, Tony is your guy. Design thinking, wire-framing, Product Design Sprints, and improving the customer experience is his thing.

When was tasked with transitioning from consumer packaged goods and printable coupons to digital and mobile, Tony lead the team through this critical phase as a UX leader as Quotient/Coupons became a publicly traded company worth over $800M.

He collaborates with “Design the Future” and Stanford "D" School of Design. Stanford University invited him to participate in helping teach Design Thinking to college level mechanical engineering students.“Agile is my middle name”

You might say that Tony is fully caught up on Game of Thrones. Ok more than fully caught up, he has admittedly watched the series a few times.

Tiffany Profile, Affiliate Marketing
Tiffany Koptish
Sr Director, Affiliate & Partnership

“Affiliate Aficionado”

Tiffany has spent nearly a decade building brand equity and driving performance within the digital landscape. Her focus has evolved to encompass brand, publisher and agency skillsets; aligning herself to understand a client’s needs and the varied levers available to drive impactful results for RBL clients.

She has worked on an extensive array of brands like Bloomingdales, Expedia, Carter’s, Tommy Hilfiger, Hotwire, and dozens more!

Tiffany is passionate about building partnerships and going deep with her client relationships. In her free time, she is an advocate for animals, volunteering her time at a local Denver nonprofit and fostering several dogs at any given time. She loves to travel and has visited 26 countries.

Kayla Profile, Affiliate Marketing
Kayla Lee
Associate Director, Affiliate & Partnerships

“Partnerships Pro”

Kayla is a results driven, passionate digital marketer with over 6+ years of experience. Her background includes affiliate management from both advertiser & publisher sides - with a heavy focus on building & optimizing strong partnerships within the affiliate ecosystem. She is experienced in digital advertising and sales, e-commerce strategy,  influencer marketing + leading innovative initiatives. Her core responsibilities have included: recruitment, activation, compliance, negotiation & overall program optimization to ensure maximum affiliate exposure & profitability. Kayla is a pro negotiating and managing programs structured on CPA, CPL, CPI, Co-Op to name a few.

Most recently, Kayla has been on the publisher side managing advertiser partnerships that specifically targeting multicultural audiences within the US. Her vertical ownership included - luxury department stores (Saks, Barneys, Harrods), mass general (Macys, Century21, Belk, etc) & health/wellness (Walgreens, CVS)

Tiffany Profile, Affiliate Marketing
Rashi Puri
Manager, Design & User Experience

“Design + Data + Empathy → All for the User.”

Rashi manages design and user experience for RBL clients collaborating with the team to improve design aesthetic, creative storytelling, and user experience.

She has worked for several clients over the years, including Seattle Public Library, University of Michigan, Indeed, Facebook, BabyPage, Ironclad, and United Nations. She is a proud University of Washington alumni from their School of Communication (Digital Multi-media/UX.)

Rashi loves to travel with her family, exploring the outdoors. She enjoys cooking Indian fusion recipes while her daughter learns to become the next great classical pianist.

Kayla Profile, Affiliate Marketing
Sharon Torten
App Store Optimization Specialist

“Tamer of the App Store”

Sharon manages App Store Optimization for RBL clients collaborating with the team to improve organic rankings for keywords. She has worked on optimization for over 200 apps, including Shopify, Games2win (the leading games company in India, over 180 million installs), Greetings Island (top 3 greeting cards and invitations maker app worldwide, over 3M installs), and Preglife (used by 90% of mothers to be in Sweden, 75% in Northern Europe).

Sharon plays classical piano and used to be a competitive sailor, represented Israel in the European Championships in 2007.

Her favorite quote: "No person ever steps in the same river twice, for it's not the same river and they're not the same person"

Tiffany Profile, Affiliate Marketing
Courtney Vanpraag
Senior Manager, Affiliate Partnerships & Business Analytics

Courtney is an affiliate industry champion with a deep background helping brands learn from their affiliate partner and influencer marketing data.

She is well versed in the latest and greatest affiliate technology stack, innovative tools, and the path to efficient affiliate program growth. She has a breadth of agency, finance and retailer experience working with a wide range of clients like: The Motley Fool, Petal Card, Pluralsight, Shippo, FreedomPoP, Journelle, metrostyle, Chadwicks of Boston, Territory Ahead, DTLR-Villa and Robert Graham.

She gives back to her community and loves to run - sometimes combining those volunteering for great charities like Girls on the Run. She is a key piece of the RBL Puzzle and a data machine.  

Let's chat about your marketing and growth challenges.

Hire Us