About Us

Mission:

To enable consumer brands to efficiently acquire customers via effective paid social ads, affiliate, and conversion rate optimization. We would rather have excellent long term reputation and significantly impacting a small number of clients then try to scale too quickly sacrificing quality. Not only we understand how these channels work at a very deep level, we understand how they interact and can be managed in concert. We can apply principles of modern Growth teams to our work and a stronger User Experience (UX) to improve conversion rates. These are factors that not all outsourced performance marketing agencies understand and lead to greater efficiency.

Why is the company called Round Barn Labs?

We believe in simplicity and efficiency. The round barn's circular shape has a greater volume-to-surface ratio than a square barn. Round barns cost less to construct than similar-sized square or rectangular barns because they required fewer materials. The structural stability is also enhanced over that of a typical quadrilateral shaped barn.


The RBL Team

Tye DeGrange

Tye DeGrange
Founder & CEO

“Head Growth Honcho”

Tye founded RBL to give VC backed companies a more objective, in-house, data-driven, and customer-centric approach to growth and acquisition marketing.

He has 15 years of data-driven performance marketing experience growing startups and fortune 500 companies. He has worked at Amazon, eBay, and several VC backed startups. Tye has scaled affiliate programs and paid marketing teams bringing in millions in incremental dollars.

In 2018 Round Barn Labs had its most successful year expanding its User Experience (UX) and Conversion Rate Optimization (CRO) discipline. He and his team built paid social campaigns instrumental to Nextdoor and Hired’s global growth.

You can find him exploring Seattle’s food scene with his wife and going on weekend walks with his rescue lab mix Bochy. Yes, the dog is named in honor of San Francisco Giants baseball manager Bruce Bochy. #GiantsBasebal

Tony DeSylva

Tony DeSylva
Director of Product & User Experience

“Agile is my middle name”

Tony is a Silicon Valley veteran helping startups succeed for over 18 years. If you need help aligning company goals with user needs, Tony is your guy. Design thinking, wireframing, Product Design Sprints, and improving the customer experience is his thing.

When Coupons.com was tasked with transitioning from consumer packaged goods and printable coupons to digital and mobile, Tony lead the team through this critical phase as a UX leader as Quotient/Coupons became a publicly traded company worth over $800M.

He collaborates with “Design the Future” and Stanford "D" School of Design. Stanford University invited him to participate in helping teach Design Thinking to college level mechanical engineering students.

You might say that Tony is fully caught up on Game of Thrones. Ok more than fully caught up, he has admittedly watched the series a few times. #TeamHound

Ralph Sibanda

Ralph Sibanda
Director of Analytics & Data Visualization

“Unlocker of Data”

Ralph is a specialist in understanding customer behavior from data.

He combines marketing knowledge, with six sigma principles and machine learning to deliver best in class growth focused models and processes.

Ralph is instrumental in RBL’s performance marketing optimization as well as reporting and data visualization. He optimizes campaigns building predictive models for marketing activities across all paid marketing channels. Data visualization plays a critical role in this process allowing clients to better understand the why behind the data and make more intelligent decisions.

He studied Hotel Management and has since gained numerous certifications in Six Sigma, Marketing Analytics, Machine Learning, and data visualization.

Ralph is an active footballer and cyclist, has lived in 5 countries and 9 cities. There are suspicions of thriving DJ'ing career in the Miami underground scene, but no proof has yet to be found. #WatchOutPitBull

Mike McElhaney

Mike McElhaney
VP of Paid Social Marketing

“Professor of Paid Social”

Mike is our head of Paid Social Marketing. He is an industry veteran who has scaled and improved hundreds of client campaigns on Facebook, Instagram, LinkedIn, Pinterest and Snap.

In 2005 Mike took over as CEO and Owner of an ad agency serving hundreds of clients in Los Angeles and Santa Barbara. Mike’s worked with clients like Volkswagen, Alfa Romeo, Kate Farms, and LiveNation.

When Mike is not advising clients, stack ranking channels, testing variables, and optimizing for Facebook’s algorithm, he’s following his beloved Bay Area sports teams and biking with his growing family. He is a CrossFit regular #HeWorksOut.

Sharon Torten

Sharon Torten
App Store Optimization Specialist

“Tamer of the App Store”

Sharon manages App Store Optimization for RBL clients collaborating with the team to improve organic rankings for keywords. She has worked on optimization for over 200 apps, including Shopify, Games2win (the leading games company in India, over 180 million installs), Greetings Island (top 3 greeting cards and invitations maker app worldwide, over 3M installs), and Preglife (used by 90% of mothers to be in Sweden, 75% in Northern Europe).

Sharon plays classical piano and used to be a competitive sailor, represented Israel in the European Championships in 2007.

Her favorite quote: "No person ever steps in the same river twice, for it's not the same river and they're not the same person" #PhilosophyMajor

Lisette Howard

Lisette Howard
Affiliate & Influencer Strategy

“Influencer to the Influencers”

Lisette is an affiliate and influencer marketing veteran with over 12 years of experience. She recently led client success for an affiliate agency where she oversaw client management, and affiliate programs.

She has worked with companies like Hims, CapitalOne, Wolverine World Wide, WorldMarket, Carhartt, Petal, Hotels.com, and Experian.

Lisette is a fellow entrepreneur who recently launched Brands X Influence. She will be helping select culinary brands connect with key influencers to connect with their enthusiast communities and grow. #TheInfluencerHustleIsReal


How can we help?

Let's chat about your marketing and growth challenges.