Paid Search Audit


Paid Search Audit



Search Engines are one of the more powerful and effective means by which your customers discover your product. Used for exploration, research, and comparison. How well you show up in Search Results Pages or SERPs is critical to most businesses' digital marketing strategy.


If you are currently running paid search and you want to know how effective your program is or if you know there is a problem with your paid and you are looking for expert advice on increasing results from your PPC / SEM / Paid Search spend, we can help. 

With a small focused investment, you can gain an understanding of how large or small the Paid Search opportunity is for your business. With the right advice, you can save yourself thousands in wasted money and increase the results your paid channels offer.

We specialize in both B2B and B2C strategy and have managed over 25 different AdWords accounts with yearly budgets ranging from a few thousand to over tens of millions in spend.

You Will Get

  1. You will place container tag on your site

  2. We will place AdWords and Analytics tracking in container tag

  3. We will set up AdWords and Analytics to ensue tracking for campaigns

  4. Gather personas from client provide feedback

  5. Keyword research

  6. Build keyword list

  7. 3 Ad Copy Build per campaign

  8. You will provide Ad Copy & Brand guidelines which we will follow

  9. We will provide you with ads for you to review and approve

  10. Set up Demographic, Age, Geo, interest & keyword targeting as needed

  11. Ad Group Structure

  12. Branded campaign

  13. Non Branded Campaign

  14. Competitor Campaign

  15. Define Hypotheses

  16. Launch your new AdWords Search campaign

  17. Check in on performance in one week to make small tweaks

  18. Review performance in two weeks to make suggested changes and recommendations

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